Odd Wine Names Aim To Inspire And Tell A Story

The true measure of wine has always been its taste but the aspects of design and branding have always played a major role in the wine experience. Picking a bottle of wine simply because of its label and name may not result in an inspiring wine collection but many wine producers are attempting to catch the eye (or ear) of customers through unique titles.

How does the title Educated Guess sound? Well, the folks at Roots Run Deep Winery hope it sounds intriguing enough to purchase. Educated Guess, the name of this Napa Valley Cabernet Sauvignon, was inspired from a conversation on winemaking that revolved around a conversation on the role or price in wine selection.

The Roots Run Deep Web site asks, “have you ever found yourself in a wine shop or restaurant pursuing the wines and wondering…how do I choose the best wine for the money?” Many consumer rely on an educated guess based on several factors (price, reviews, labels, etc…), and thus the name was born.

Those who were raised in the church might recall the Ephesian (5:18) scripture that says, “Do not get drunk on wine, which leads to debauchery,” but for the Gerard Wine Company they hope their new wine called Debauchery will entice buyers with a sense of spirit and fun.

“Ask 10 people the meaning of the word (debauchery), and you’ll get different answers,” said Gerard Wine Company president Jerry Prial in an interview with Seacoast.com. “But they’ll all smile.”

Its a smile and a desire to buy that many wine makers are hoping catchy titles will invoke. Other wine names such as Chaos Theory and Oops are meant to catch the attention of wine buyers, but the producers of these wines say that the names are inspired by the wine making process and contain a story as unique as the name itself.

In an age when the story behind a product is almost as important as the product itself, its not unusual to be drawn to these quirky wine names. Obviously a wine should not be purchased simply because of the label but if you are inspired to find out a little more about the oddly named wine and discover its worth a try, you may become acquainted with a new favorite.

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